With just over two months to go before the return of the spectacular show that is SuperEnduro, and with all the riders and fans keen to begin the new season, it’s a perfect opportunity for ABC Communication to welcome a new partner to the Maxxis FIM World SuperEnduro Championship; Sidi Sport!
Created in 1960 by Mr Dino SIGNORI and launching its off-road boots range in 1970, the Sidi brand is now present throughout the world, thanks to their dynamic and stylish image and extensive distribution network. The Sidi brand has established itself as a leader in cycling shoes and motorcycle boots. With half a century of experience and continuous innovation, the company - based near Treviso in Italy - also fits perfectly with the cool vibe of SuperEnduro.
Moreover, Sidi Sport’s SuperEnduro signings have tripled since last season thanks to the American duo Colton HAAKER (USA - Husqvarna) and Cody WEBB (USA - KTM) as well as Britain’s Jonny WALKER (KTM). Other top SEWC riders such as Taylor ROBERT (USA - KTM), Ty TREMAINE (USA - KTM) and Andreas LINUSSON (S - KTM) are also equipped with Sidi boots.
With the 2017 SuperEnduro season just around the corner, ABC Communication welcomes the interest of new partners like Sidi Sport for this ever-growing discipline. Without doubt, the arrival of the prestigious Italian brand will further increase the image of SuperEnduro!